Our first 'DM Logo' Tee is my favorite T-shirt of 2011. The design is simple yet bold and printing our logo in fire-red on this olive tee, makes this perfect for any season.
However, the thing that really makes this shirt a true winner is the detail paid to the design on the back. This tee is understated but powerful. I love it!
With the 'DM Logo' Hoodie being the first hoodie that Demeanor released we wanted to make it more brand eccentric than we did our sweatshirts last year, especially because a hoodie usually gets far more wears and last longer than most t-shirts. I wear this hoodie regularly, usually layered up to combat the chilly winter weather these days.
When we decided to create this clothing line, carabiner key chains were the first item that I wanted to produce, however for branding reasons as a clothing line it made much more sense to put out some clothes first. Now that we have these key chains in stock it will be a long, long, long time before I lose my keys again.
The 'Diamond Dave' pom pom beanies were well recieved as the continuation of our 'Rich Kids Collection' which we will continue building upon in the upcoming year. I love this beanie because its so bright, and the design is very well executed giving it a lot personality. Honestly, its impossible to wear this thing out somewhere not get some compliments.
This month we released an entire series of 'DM Logo' beanies in a bunch of different colorways, if I had to decide on which one I love the most at this moment it would have to be red (I'm just addicted to the color red right now for some reason) even though I wear the black one the most!
Our buttons are awesome, there really is no other way to put it. I love seeing the creative ways people wear our buttons, on hats, bookbags, pants, shoe strings, purses, etc. Out of all of the buttons we've made so far, the two that we started with are still my two favorite 'Diamond Dave' and 'Sex Sells'.
'DMV Slang' is the best concept/design that Demeanor has ever done. We successfully managed to take everything that makes up this brand and put it in one clean design. We are from the DMV, which is why we chose to use the two bars and three stars. As a brand we are all about taking things to the next level, and so we illustrated a guy not only running but winning his race! And in the back ground, almost an after thought of the design, we've put all of the slang that generations of DMV residents have used that make this such a unique location to grow up and live. This shirt is by far our most thought out and I think we'll revisit some time in the future.
As far as 2011 is concerned our Private Jets & Diamonds tee is our highest selling product. This design struck a chord with people for some reason, perhaps it was the equation at the bottom of the shirt Private Jets + Diamonds = (insert woman here). At every event and vendor showcase that we attended this shirt always sold the most, and when I whenever I wear it I notice people from across the room squinted up to try to read it and then they always chuckle once they realize what they equation means.
Every design and product that we release is always made with women in mind, however some designs just look better when worn by the opposite sex. Our M86 tee is definately one of the items! I just love the fit and high quality look that the female version of these shirts had.
If you didn't grab one of our 'Diamond Dave Legacy' Cardigans the minute they dropped than unfortunately you missed out. This cardigan makes my favorites list simply because of it's rarity, and also I love this cardigan because of its versatility, it can be worn just about anywhere and any occasion.by @DM_Ju
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