2010 was a great year for the Demeanor Family! Last year we officially launched our clothing line, we put out some dope products that were very well received (just about every shirt we released sold out immediately), we achieved much more than we thought possible in only 6 months, and we learned a lot about not only the business but ourselves.
In early December we sat down and hammered out the details of not only our company, but the plan for expanding and growing as a lifestyle brand in 2011. We’re very excited for what this year will bring us, from fashion shows (more details on that later), to projects with music, as well collaborations with other clothing lines, and bigger better Demeanor events.So while we are looking forward to the great things to come in this New Year, we just wanted to thank everyone who has supported our brand from day one by buying products, showing up to events, sharing ideas, and reaching out to us, we promise Greatness this year!
A quick look back:
Photoshoot
After we sold out of our first few batches of shirts we decided it was about to that we had a photoshoot. So in true Demeanor fashion we did everything ourselves, we called up some friends and family, hit the studio, blasted our mixtape, mixed in some Remy, and took some photos with great results. (By the time I edit and put out the video it'll probably be 2012 but I do have it).
Mixtape Release:
Hosting a mixtape was a big deal for us, it was something that we talked about doing almost as soon as we launched, so it was great to see everything come together as seamlessly as it did, and a big thank you to everyone who actively participated in the mixtape! Trust me we have much more on the way.
Jon P. (DJ P. Knock) has been part of the fam since day one and he's the only DJ we're rocking with!
Check out official mixtape promo video below (shouts out to Sid (camera work), Saan, and John): Launch:
I don't know if anyone will admit it or not but we were all kind of nervous the day we launched our clothing line. It was a lot to deal with, we working super hard to have our website launched the night before, we were still scrambling to pick up our shirts the day of, not to mention all the set up and money that went into throwing a huge cookout in memory of our brother Jeff (R.I.P.).
That nervous feeling only lasted for about 5 seconds, by the time people started showing up we were already sold out of shirts, I'm pretty sure everyone was drunk or on their way to being there (ask JeeVan what he remembers from that day), and we were all having a great time!
Serenity is our official team mascott, she's usually behind the camera at our events but somehow manages to still hop into pictures!
Check out the video below to see what i'm talking about:
To see more pics from Demeanor join us on Facebook.
@Jetsetting_Ju
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