Behind: The “Eat My Words” Design

When we released ‘Love Lives in Luxury’ last July we simultaneous dropped our ‘Eat My Words’ tee which also sold out. I personally feel that anyone who has achieved successful, at one point in their lives had people telling that they couldn’t do something incredible and that they were dreaming. Some people let doubters/haters to discourage them while others use it as fuel and inspiration to excel and ultimately reach their dreams. That’s the idea behind this shirt: This tee started out with just the background which reads ‘DEMEANOR NYC LA DC’ which are all places that we’ll eventually have our DM stores.

Next we were very cautious about including a skull in the design, while we wanted that ‘I don’t care’ imagery we are also very aware that skulls on clothing was a bit played out so we kept the skull design as abstract as possible.

Finally the thing that made this tee great and a fan favorite is the ‘Eat My Words’ in a degraded and distressed bold font. We debated about what slogan to put on this tee for a while before one of the DM fam suggested “Eat My Words” and it stuck. Once you succeed when people told you that you couldn't, it's perfectly ok to tell the world “Eat My Words” because as you enjoy in success they’ll always remember when you shared your dream and they couldn’t believe it and they’ll have to live with that for the rest of their lives!

So I guess you could say this shirt is dedicated to all of the dreamers! You can read more about this shirt description here!

by @Jetsetting_Ju