Jay-Z's scavenger hunt campaign to promote his book "Decoded" ended on November 14 and the book is officially set to be released today. The ingenious marketing campaign organized by Jay-Z himself and search engine Bing, physically placed pages from Decoded in various venues "meaningful to the hip hop impresario". The latest update to the scavenger hunt before it ended came last week when GUCCI revealed two of the pages in the storefront windows of its Fifth Avenue Flagship in New York. The leather bomber shown above was fashioned by GUCCI's creative director just for the occasion, with text from two pages of the book printed on its lining. The jacket remained on display all week and today will be given to Jay-Z as a gift, in honor of his book. via The Independent
by: @therealclunie
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